I can’t remember where I got this list, however, if you need to make someone feel a certain way … take a look.
Emotional State: Curiosity (when you want them to be gripped by an unshakable desire to click and read more):
Secret
Confidential
Controversial
Underground
What no one tells you
Have you heard
Cover-up
Forbidden
Banned
Behind the Scenes
Secret agenda
Secret plot
Insider
Off-the record
Blacklisted
Censored
Concealed
Confessions
Unbelievable
Covert
No one talks about
Hidden
underground
Insider’s Scoop
Intel
Emotional State: Urgency (If you want then to take action now now now):
Magical
Instantly
Missing Out
Left behind
Magnificent
Miracle
Most Important
Profitable
Proven
Quick
Remarkable
Results
Revolutionary
Safe
Save
Sensational
Should
Startling
Strongly agree/ recommend
Strongly suggest
Superb
Superior
Tremendous
Truly
Trustworthy
Urge
Worthwhile
Deadline
Limited
Seize
bargain
Discount
Explode
Extra
Fortune
Freebie
Jackpot
Reduced
Instant Savings
Skyrocket
Immediately
Imminently
Emotional State: Confusion and Helplessness (Especially useful when questioning Status Quo, making them realize what they are missing out or “us vs them” style content)
doubtful
uncertain
indecisive
perplexed
embarrassed
hesitant
disillusioned
distrustful
misgiving
unsure
tense
stressed
uncomfortable
dishonest
disdainful
manipulative
judgmental
argumentative
authoritative
condescending
distracted
disoriented
off-kilter
frenzied
blushing
awkward
incapable
paralyzed
fatigued
inferior
vulnerable
distressed
pathetic
distraught
doomed
overwhelmed
incompetent
incapacitated
trapped
squirming
jittery
woozy
twitching
compulsive
uncaring
uninterested
unresponsive
terrified
suspicious
anxious
alarmed
panicked
threatened
cowardly
insecure
Deceived
Helplessness
Disempowered
Emotional State: Anger (This is a high physiological arousal emotional state that can help drive a number of actions such as getting support for a cause or sharing content because of the sheer outrage felt)
Ordeal
Outrageousness
Provoke
Repulsive
Scandal
Severe
Shameful
Shocking
Terrible
Tragic
Unreliable
Unstable
Wicked
Aggravate
Agony
Appalled
Atrocious
Corrupting
Damaging
Deplorable
Disadvantages
Disastrous
Disgusted
Dreadful
Eliminate
Harmful
Harsh
Inconsiderate
enraged
offensive
aggressive
frustrated
controlling
resentful
malicious
infuriated
critical
violent
vindictive
sadistic
spiteful
furious
agitated
antagonistic
repulsed
quarrelsome
venomous
rebellious
exasperated
impatient
contrary
condemning
seething
scornful
sarcastic
poisonous
jealous
ticked off
revengeful
retaliating
reprimanding
powerless
despicable
self-hating
desperate
alienated
pessimistic
dejected
vilified
unjustified
violated
Emotional State: Safe and Satisfied (Great for Sales Pages when you want people to feel secure in their choice)
Accurate
instantly
Advantage
Always
A cut above
Bargain
Certain
Certainly
Confident
Convenient
Definitely
Delighted
Easy
Ecstatic
Effective
Emphasize
Extremely
Freedom
Guaranteed
Highly effective/ likely
Introducing
First ever
Investment
conscientious
approving
honored
privileged
adaptable
relaxed
Astonishing
Astounded
assured
fulfilled
genuine
authentic
self-sufficient
reliable
sure
secure
stable
honest
truthful
supportive
excellent
responsible
solid
trusting
supported
Absolutely
Bargain
clarity
transparency
humility
Emotional State: Happy and Alive (Health based products or services):
blissful
joyous
delighted
overjoyed
gleeful
thankful
festive
ecstatic
satisfied
cheerful
sunny
elated
jubilant
jovial
fun-loving
lighthearted
glorious
innocent
child-like
gratified
euphoric
on top of the
world
playful
courageous
energetic
liberated
optimistic
frisky
animated
spirited
thrilled
wonderful
funny
intelligent
exhilarated
spunky
youthful
vigorous
tickled
creative
constructive
helpful
resourceful
at ease
comfortable
pleased
encouraged
surprised
content
serene
bright
blessed
Vibrant
Bountiful
Glowing
Emotional State: Inspired (as part of content that is meant to inspire and make them feel like they are capable and in charge)
motivated
eager
keen
earnest
inspired
enthusiastic
bold
brave
daring
hopeful
upbeat
assured
clear
balanced
fine
okay
grateful
carefree
adequate
fulfilled
genuine
authentic
forgiving
sincere
uplifted
unburdened
confident
self-sufficient
reliable
sure
unique
dynamic
tenacious
cooperative
productive
exuberant
in the zone
responsive
conscientious
approving
honored
privileged
adaptable
Empowered
Focused
Capable
Emotional State: Relaxed and Peaceful (Products or services that offer mental peace and relaxation):
calm
at ease
comfortable
content
quiet
certain
relaxed
serene
bright
blessed
balanced
grateful
carefree
fulfilled
genuine
authentic
forgiving
sincere
uplifted
unburdened
confident
self-sufficient
glowing
radiant
beaming
reflective
smiling
grounded
unhurried
open-minded
efficient
non-controlling
unassuming
trusting
supported
fluid
light
spontaneous
aware
healthy
meditative
still
rested
waiting
laughing
graceful
natural
steady
centered
placid
Clear
Stoic
Aligned
Reference Links
Link Notes
I can’t remember where I got this list, however, if you need to make someone feel a certain way … take a look.
Last modified on: November 18, 2020